Dancing Goats Campaign

For my ADPR 5920 Final Portfolio Project, I developed a comprehensive communications campaign for Dancing Goats Coffee, stepping into the role of Director of Communications. The project included two press releases, a op-ed where I was a ghost writer for the Atlanta Market Leader, and tailored social media content for Facebook, Instagram, and LinkedIn.

This project challenged me to write across multiple formats and audiences. I focused on maintaining a consistent brand voice rooted in community, sustainability, and ethical sourcing while adapting tone for media professionals, customers, and business audiences. Overall, the campaign reflects my ability to integrate media relations, brand messaging, and digital content into one cohesive communications strategy.